Meet Our Founders

Morgan McCoy,
The Retro Realtor


My name is Morgan McCoy and I am the Retro Realtor in Pensacola FL. I LOVE people and helping them achieve their goals. Real Estate is a perfect fit for me and all of my clients become part of my family. I grew up in Jacksonville Fl and made bad choices which led me into drug addiction and a very unhealthy lifestyle. God gave me my son to wake me up and gave me the ability to simply walk away from all of it. I went back to school and graduated Summa Cum Laude with a bachelors in French and went further to complete a General MBA at Jacksonville University. I have an amazing family with my husband Alex McCoy and our 4 beautiful children (Merrick, Christian, Meribel and McKendrick). After graduating, I worked at Chase Bank in mortgage processing for about 6 years and activated my real estate license when we moved to Pensacola. Best. Decision. Ever. I have developed a great tribe of women and truly found my purpose in this mission. I was blessed to have had the support to get my life together. If I can do it, so can these women, and I will give all I can to make this dream a reality for these women. My dream is to give them a hand up to build a life they can be proud of.

Rebecca Daly Richardson, Owner Daly Photography

Vice President

My name is Rebecca Daly Richardson. I am the Owner and founder of of Daly Photography, where I have been pursuing my passions for over 18 years now. I am married with 2 kids, my family is my biggest blessing. My driving force in involvement with The Misfits Moonshot Mission is stated perfectly in the following lines from one of my favorite songs, “…Lord you catch me when I’m falling and you told me who I am. I am Yours! Who am I, that the eyes that see my sin would look on me with love and watch me rise again? ”, Who Am I by Casting Crowns. I believe everyone should be given a chance in life. Jesus gave me the ultimate second chance at life and I want to pay that forward every day for the rest of my life here on Earth. I want to be the woman that reminds other women who they are in Christ and help straighten their crowns.

Alex Cohan,
Wealth Management &
Financial Advisor


My name is Alex Coyne. I am a Financial Advisor for Northwestern Mutual in Pensacola, Fl. I am building an others-focused financial firm that specializes in helping people arrive at their unique goals well positioned. I grew up in Pittsburgh, PA where my college basketball career eventually landed me in Pensacola. I have absolutely fallen in love with our city and consider this my forever home. I graduated from The University of West Florida with a bachelor’s and master’s degree. I live my life based on the four most important things: Faith, Family, Fitness, and Finances. I am passionate about educating, empowering, and executing on positive changes in life, whether that be personally, professionally, or financially. I am a proud Christian, wife, business owner, advocate for woman, and server of the Pensacola community.

Stefanie Watson,
Co-Owner/Medical Billing Specialist
FIT Chiropractic & Acupuncture


My name is Stefanie Watson. I am a proud small business owner with my husband and also an active community member with several local groups. As someone who has had to overcome the consequences of her own choices, I firmly believe that everyone deserves the opportunity to choose a different path. This mission is close to my heart, I was once a young single mother who had to rely on the kindness of my community to help me make a better life for myself and my children. I want to serve this community and these women the way I was once served. 


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